Zynga – Wikipedia – Zynga (English pronunciation: ˈzɪŋˌgə) an online social video game development company, based on Web 2.0 systems, located in San Francisco, California, United States.
The company independently develops browser-based games and releases them as a widget application on social networks such as Facebook or MySpace.
Zynga – Wikipedia
Zynga was founded in July 2007 by Mark Pincus, Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader and Steve Schoettler.
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It received $29 million in venture capital from other firms, led by Kleiner Perkins Caufield & Byers in July 2008, it also appointed former Electronic Arts Office chief Bing Gordon to the board.
On February 17, 2010, Zynga opened Zynga India in Bangalore, marking the company’s first office outside the United States.
On May 7, Michael Arrington of TechCrunch reported that Zynga threatened to leave Facebook over its monetization of the social network’s apps by using Facebook credits.
After the trade, several Zynga games hosted on Facebook continued to have reduced notifications, including FarmVille.
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Zynga plans to distance itself from Facebook by creating the new “Zynga Live” site, called Zlive.
As of June 2010, FarmVille had 18 million fewer Facebook players after its March 2010 peak of 85 million players.
On July 1, 2013, Zynga confirmed that it had hired the president of Microsoft Interactive Entertainment, Don Mattrick, as its new CEO. A Zynga press release announced that former CEO Mark Pincus would continue as Zynga’s president and chief product officer.
On June 3, 2013, Zynga announced that the company would lay off 520 employees—about 18% of its workforce—and close offices in New York, Los Angeles, and Dallas.
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In July 2013, Zynga reportedly lost nearly half of its user base compared to the previous year.
As a result, investors reduced Zynga’s valuation by $400 million. On July 25, 2013, Zynga reported, during their second quarter results, that they would not perform real money game production in the United States. After the announcement, shares fell 13%.
That same day, three of Zynga’s top executives had left the company: John Osvald, senior vice president of gaming, Jse Janosov, vice president who ran Zynga’s casino division, and Nathan Etter, vice president of gaming, all had resign.
In January 2014, the company announced a plan to reduce its workforce by 15%, which would bring the total number of employees down by 314.
File:zynga’s Founder Mark Pincus.jpg
In April 2014, as part of the company’s regular quarterly report, founder and former CEO Mark Pincus announced that he would be stepping down from day-to-day operations in his role as Chief Product Officer, keep his position as Pridente for the company. Board. Daily active users fell by 53,000,000-28,000,000 year over year during the same period.
The company also announced that it has hired new Alex Jardín, co-founder of Relic Entertainment and former head of Microsoft Studios.
In July 2014, Zynga announced that it had leased office space and hired software engineers and technical designers for a new team in Orlando.
In July 2014, Zynga signed an office lease in Maitland, Florida. Less than a year later, the Orlando office closed.
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Don Mattrick left Zynga in April 2015, succeeded by his predecessor Mark Pincus. Frank Gibeau took over as CEO on March 7, 2016, and Pincus stepped aside again. Gibeau’s most recent position was director of mobile devices for Electronic Arts. He joined Zynga’s board of directors in August 2015.
Zynga headquarters in San Francisco in 2016. In the fourth quarter of 2017, revenue was $233.3 million, an increase of 22% compared to the same quarter in 2016, the best quarterly performance in five years. As of January 2018, Zynga had 1,681 employees, approximately 80 million monthly active users, and a market capitalization of $3.39 billion. According to the company, Zynga has had more than a billion people play its games since it was founded in 2007.
On January 10, 2022, Take-Two Interactive announced its intention to acquire the company in a cash and stock deal for $12.7 billion, with Take-Two acquiring the proceeds on its stock for $9.86 per share. The deal ended in June.
Zynga is supported in two ways: Through credit card payments and its partner companies.
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A number of Zynga games require “energy” to be used to play and provide game features. Take part in “quests”, a typical feature of many games, which use some energy. After using energy, it slowly refills up to each character’s maximum limit. This can take a few minutes or several hours (power is restored if players log into the game). When the energy is replenished, the player can participate in the additional mission. Energy replenishment is a major limiting factor in games. Their support mechanisms are used in this way.
Prior to November 2009, Zynga games were linked to offerings from a number of partners. Players could accept credit card offers, participate in contests, or purchase services from Zynga partners to earn in-game credits, which would allow them to replenish their character’s energy or earn bonus currency that could be exchanged for various other virtual goods.
Or PayPal. From within the game, players can buy credits for money: $5.00 for 21 game credits, for example. In March 2010, Zynga began selling virtual currency cards in more than 12,800 stores across the United States.
Zynga also announced that it has launched a separate social gaming platform, which will include publishing other developers to the new Zynga.com platform.
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According to the BBC, around 80% of Zynga’s revenue comes from Facebook users, but its formal partnership with Facebook ended on March 31, 2013.
On July 18, 2011, Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook, including a 2010 five-year agreement to exclusively use Facebook properties. According to the leaked information, all covered Zynga games that use Facebook integration must remain exclusive to Facebook for the duration of the agreement, and Zynga is not allowed to release new games on a secret list of other social networks. In addition, Zynga is required to notify Facebook of any new game at least one week before its release. Finally, Facebook agrees to help Zynga achieve “specific growth goals for monthly unique users of covered Zynga games.”
On October 11, 2011, Zynga announced a plan to create its own platform where users will be able to play the company’s games. Although the platform, Project Z, will still have significant ties to Facebook and is believed to be the first major step away from the social media giant. From the Facebook S-1, it is stated that Zynga generated 12% of Facebook’s revenue in 2011.
In November 2012, Facebook terminated its exclusive agreement with Zynga. As of March 31, 2013, Zynga was restricted by the default policies of the Facebook platform.
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In December 2009, the Russian company Digital Sky Technology paid a fee of $180 million from Zynga.
In 2010, a total of US$300 million was invested in Zynga by Softbank and Google.
Zynga has been accused of copying the popular concepts of other popular games to compete with its developers.
Ars Technica noted that the Zynga Cafe World game and the Playfish Restaurant City game are “almost identical”; Cafe World left six m after Restaurant City. Its gameplay, layout, graphics, avatars, and even some in-game items were identical to Restaurant City. A number of players who have played Restaurant City and Cafe World have noted the similarities between the two games.
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Other companies have responded to Zynga and created similar games as well. Playfish, launched Pet Society (a game similar to Zynga’s Petville), and announced the creation of competitive Poker Rivals for Zynga Poker.
Zynga founder Mark Pincus has dismissed the criticism by saying that it is common for video game makers to compete by releasing similar titles for each game genre.
In September 2009, Zynga was threatened with legal action by Nissan over the use of its trademarks in the
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